mixed reality

Shopper Marketing & Promotions The Weather Channel Is Offering Viewers Mixed-Reality Tornado Coverage

The channel's first video features a tornado strike ravaging the studio in an effort to provide more vivid and immersive storytelling while also informing the public on storm safety measures in a captivating manner

Advertising Young Creative Talent Celebrated By B2B Brand With Mixed Reality Display

Avery Dennison celebrates new creative talent in an innovative Times Square showcase

Fitness & Sport How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Technology Microsoft’s New Virtual Touchscreen Enhances Mixed Reality

The HoloLens features the capability for a Tablet-like experience while in virtual reality, letting users swipe their fingers in the air to use the touchscreen

Automotive Honda Stages A Race Between A Real Car And Video Game Copy

The mixed reality campaign shows how close video game racing has come to real driving

Delivery & Logistics Inside Magic Leap's Much-Hyped Mixed Reality Goggles

Magic Leap's new headset promises a mixed reality experience for shopping, gaming, social and more

Retail See Everything A Car Has To Offer With This Mixed Reality Showroom

This mixed reality car showroom ups the ante when it comes to convenient car shopping

Design Make Your Own HoloLens With The Cardboard HoloKit

Amber Garage is creating a cheaper version of the HoloLens for those who can't afford the expensive developer kits

Design How Mixed Reality Is Making Its Way Into The Classroom

New York design agency Moment has developed a concept that inserts VR tech as a useful tool in education

Entertainment Photo-Realistic Holograms Could Soon Be A Reality

8i's Holo lets people create content with holograms of their favorite celebrities, brands, and characters

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

HoloLens-Enabled Elevators Help Repair Technicians Minimize Delays

Engineering firm ThyssenKrupp is using mixed reality to take the lift industry to new heights

Technology How HoloLens Will Shape Brand Opportunities Through Mixed Reality

Microsoft is nurturing a community through projects with NASA, Cannes and others

Gaming & Play In Weeks, the First Wave of Microsoft's New Reality Begins

With HoloLens shipping to developers, mixed reality gets nearer to mainstream