mixed reality

Case Study Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Design Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Retail Ulysse Nardin Pop-Up Invites Visitors To Peek Inside Luxury Watches Using VR

The Ulysse Nardin pop-up at SoHo's Watches of Switzerland uses cutting-edge technology to deconstruct timepieces and create custom X-rays, allowing a high-tech brand education experience

Analysis A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Beauty How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Customer Experience Journey Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Brand Activation & Immersion How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Consumer Goods Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Fashion & Apparel How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Entertainment Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Features How Developers Are Using AR To Encourage Interactive Gaming

Augmented gameplay takes live video from phone cameras and transforms it into immersive worlds that drive social, in-person gameplay with AR avatars and enemies

Fitness & Sport PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Gaming & Play PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Shopper Education & Assistance Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys