mobile

Brand Activation & Immersion Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Banks, Insurance & Financial Services Banking Customers Can Now Open An Account Using Just A Selfie

With the power of facial recognition AI software, bank NatWest allows its customers to open a bank account by snapping a picture

Analysis Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Hotels, Hospitality & Travel Airbnb Luxe Now Allows Customers To Rent Castles And Private Islands

Living a life of luxury—complete with custom-designed trips—is easier with Airbnb's new service, which caters to high-end clients

Features Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Podcast: How Convenience Drives Today's Food Service Experience

In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food

Beauty IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Fashion & Apparel Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Cafe & Restaurant PSFK Survey Shows That Convenience Dominates Fast Casual Mobile Ordering

Results gleaned from our PSFK x Suzy 2019 Food Service CX Survey show that consumers do not take their time lightly, with close to 90 percent unwilling to wait more than 10 minutes for food they ordered ahead via app, and the with the ability to order ahead on mobile driving its rampant use

Health How Forward Is Defining The Future Of Health With Wellness-Focused Primary Care

PSFK tours next-generation primary care facility Forward and speaks to the chief medical officer for a glimpse into the tech-enabled future of on-demand, consumer-driven healthcare

Delivery & Logistics How Restaurants Like Chipotle Are Shrinking Waits With In-Step Pickups

These brands are making mobile ordering even more convenient with dedicated areas meant for quick, effortless pickups

Customer Experience Journey How Innovators Like Starbucks Cater To On-The-Go Customers With Mobile Ordering

Leading food service brands are meeting busy customers' needs by enabling flexible and easily accessible mobile ordering and tracking

Gen Z PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Post Purchase Service & Support Why Beauty Mainstays Like L'Oréal Are Enabling Online Consultations

Catering to today's digital-first audience with on-demand expectations, leading cosmetics and skincare brands are providing instant help with these digital appointments

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