Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Brand Activation & Immersion A Decade Of Change: Seven Shifts That Will Continue To Impact The 2020s

Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.

Technology The NFL has created one hundred NFL-themed Snapchat AR lenses to increase accessibility to fans

American football league The NFL has created one hundred NFL-themed Snapchat AR lenses, marking its 100th season of football. In addition to using the lenses to share creative content, users can also access historical footage of NFL games by scanning the NFL 100 logo with the app. Underneath the library of footage is a countdown clock to the start of the season.

Delivery & Logistics Donald Glover & Adidas Used Airdrop To Surprise Coachella Attendees With Free Sneakers

As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Food & Beverage The Sam's Club Now app unlocks a personalized and responsive shopping experience using machine learning and data

Warehouse club retailer Sam’s Club is incubating new retail technologies centered around its Sam's Club Now app that let members unlock a more personalized and responsive shopping experience. Machine learning and purchase data automatically generate shopping lists with suggested items, and beacon technology helps guide members through the store. Members can use the app to scan items to pay without waiting in line, as well as place orders for one-hour pick up. The features are currently being tested in its Dallas, Texas, test store before being rolled out nationwide.

Retail Harvey Norman X Microsoft's AI assistant lets shoppers begin their journey online and complete purchase in-store

Australian retailer Harvey Norman became the world’s first retailer to launch the Microsoft Synchronized Shopping solution, an AI-powered retail software concept from technology company Microsoft that facilitates a seamless online and offline experience. Shoppers who visit the Harvey Norman website can access an AI-powered product advisor who guides them through a series of questions in order to assess their individual needs and recommend Microsoft laptops and other devices that best suit them. Once the shoppers have selected a short list of devices, the website creates a shopper pass that is stored in their Apple Wallet or Google Pay app on their mobile device, which uses geo-location to push a phone notification once they enter the store, guiding them to the location of the PC models that were recommended by the online advisor.

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Packaging & Product Engagement Coca-Cola's interactive can lets drinkers watch twelve animations via mobile AR activation

Beverage brand Coca-Cola debuted an interactive can in partnership with advertising agency Ogilvy and visual effects firm Timber. By pointing a phone camera at the AR-enabled Coke can, customers can watch one of the twelve animations created by the partnership come to life with 3D animated characters, placing the can at the center of the stories. 

Shopper Education & Assistance Gatorade's mobile 'Highlights' encourage members to create and share videos showcasing their athletic skills

PepsiCo-owned energy drink Gatorade debuted a new mobile app focusing on user-generated content called Highlights, allowing athletes to produce and broadcast clips of their skills. The app also equips them with customization features, user-friendly editing tools, and animated overlays to elevate the videos.

Grocery, Convenience & Supermarket Kroger's Zero Hunger Mobile Market is a mobile grocer that serves food deserts

Supermarket chain Kroger’s Zero Hunger Mobile Market is a mobile grocery store that serves food deserts in Louisville, Kentucky. Five days each week, the “single-aisle” store, stocked with nearly 200 products, stops by under-resourced communities, cutting down on the effort required to shop for groceries that might otherwise be far away.

Banks, Insurance & Financial Services This Startup Simplifies Online Banking With A Focus On Saving

Moven is a banking alternative that helps consumers cut back on spending, while offering financial advice and a free savings account

Case Study Food-Sharing Platform Is Decreasing Waste By Connecting Members To Swap Goods

OLIO is a UK-based app that allows neighbors to connect and share food that might otherwise go to waste, run by a team that integrates user feedback into its design

Innovation Apple's New Digital Credit Card Puts Consumer Security First

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users