mobile

Analysis How Brands Like Nike Are Delivering A More Personalized Mobile Experience With Loyalty Apps

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Fashion & Apparel Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Brand Activation & Immersion PSFK's President of Research And Strategy: How Untethered Lifestyles Are Driving Modern CX

Scott Lachut imparts some advice on how to cater to consumers who are always on the go

Entertainment Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Features How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Food & Beverage Supermarket Shoppers Receive Dynamic Discounts While Reducing Food Waste

Netherlands-based Albert Heijn is testing an algorithm that calculates discounts for products approaching their expiration date, guiding store shoppers to the best deals

Fitness & Sport Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Cafe & Restaurant Sonic Customers Can Order By Voice With Mastercard And ZIVELO Kiosk Tech

The two companies are testing a pilot program for self-service voice capabilities at the fast-food restaurant to enhance quick and personalized transactions

Automotive Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Loyalty & Membership Volvo Car Accident Advisor Provides Drivers On-Demand Recovery Support

Volvo owners can access a mobile service that helps collect accident scene information and streamlines the recovery and repair process

Beauty Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Merchandising & Curation 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Packaging & Product Engagement Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team