mobile advertising

Advertising Phones Might Help Blind New Yorkers Navigate the Subway

Lantern, a project from Eugene Gao, would use an app and bluetooth beacons to guide the blind from station to station

Design Cardboard-Carrying Case for Seamless Biker-to-Pedestrian Transition

This bike accessory could be the latest mobile advertising space

Technology Mobile Ads Let Shoppers Complete Simple Tasks For Retail Rewards

Adtile takes stationary mobile ads and incorporates motion and perks, in an attempt to engage potential customers.

Advertising QR Code Alternative Turns Printed Content Into A Library Of Links

Clickable paper from Ricoh could change the way we interact with print and outdoor advertising.

Gaming & Play Moment Tracking Helps Brands Deliver More Precise Mobile Advertising [Video]

Game rewards platform promises the most accurate targeting techniques so businesses can have greater success rates.

Technology Mobile Ads That Talk Back To Consumers

Nuance has unveiled 'Voice Ads', a new format that enables people to have two-way conversations with brands.

Retail 10 Stories You Need To Know Today

Newsweek makes historic announcement that they'll stop print publications, Google's premature quarterly earnings report halts company stock ...Links to start your day with.

Luxury Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.

Advertising YouTube Will Let Mobile Users Skip Ads [Headlines]

The site brings 'TrueView' ads to its mobile version, looking at new ways to deliver ads on mobile where people are less likely to have the patience for them.

Advertising Infographic: 87% Of The World’s Population Now Has A Mobile Phone [Headlines]

China and India now account for over 30% of all subscribers.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Gaming & Play This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Technology Lincoln Adds Mobile Ads To Its Multi-Platform Holiday Campaign

The automaker is promoting its new sedan model with ads appearing in NBC's Today Show iPhone app.

Advertising WIth 20 Million Smartphone Users, The Korean Mobile Ad Market Expands [Headlines]

With the number of smartphone users in Korea on the rise, the mobile ad market is expanding amid signs of a broader shift in the advertising industry toward portable devices.