mobile app

Beauty 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Analysis Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Features How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Food & Beverage PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Brand Activation & Immersion How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Health How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Delivery & Logistics Op-Ed: Why History Holds The Secret To The Future Of Retail

The associate strategy director at Critical Mass on the experience design strategies that help retailers like Amazon turn novelty into the norm

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Merchandising & Curation How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Loyalty & Membership Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Post Purchase Service & Support How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Fashion & Apparel Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Home How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

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