mobile commerce

Analysis How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Banks, Insurance & Financial Services Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Consumer Goods 3 Retail Insights To Look For On The CES Floor

With manifold events to cover at CES, we have pulled together three key insights to keep brands, retailers, technologists and creatives on track on the 3,600-exhibitor conference floor

Banks, Insurance & Financial Services Mastercard Built A Payment Chatbot To Assist Their Wearable Platform

The AI is meant to address new consumer expectations around transactions and to help merchants and banks keep up

Advertising Why Mobile is the Winning Ingredient to Commerce

The Mobile Commerce Playbook explores key trends merchants and retailers can leverage to enhance their mobile offerings

Technology Retail Platform Creates An E-Commerce Site Out Of Instagram

Paytagz is a platform that helps people sell items on Instagram using hashtags and the comments.

Design Concept Car Features Changing Room For Fashionable Drivers

German retailer Zalando has presented its Fashion Car at the Geneva Motor Show, which merges online shopping with driving.

Innovation Fashion Tech Startups Hit The Runway At Fashion Week

Conde Nast and Decoded Fashion partnered to bring the most innovative style and retail apps to the New York catwalks.

Home Leveraging AR To Augment The E-Commerce Purchase Path [PSFK London]

Mikko Martinakainen of Sayduck talks to PSFK about an AR driven application that allows consumers to visualize pieces of furniture in their home.

Retail Tesco Introduces Interactive, Virtual Grocery Store In UK's Gatwick Airport

The grocery retail chain opened the "doors" of its virtual stores in the departure terminal as part of a trial in mobile retail.

Advertising 9 Of 10 Mobile Commerce Dollars Spent On The iPad [Headlines]

More and more people are shopping almost exclusively on their tablets.

Discounts And Loyalty Rewards Would Drive More Consumers Embrace Mobile Commerce [Headlines]

Nearly two-thirds of consumers surveyed claim that they would be willing to make purchases on their cellphones if offered special incentives.

Design The Mobile Tagging Revolution [Video]

John Puterbaugh gives the audience at the 2011 PSFK Conference in New York City the inside scoop on incorporating mobile tagging into editorial.

Gaming & Play This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.