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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Matt Farnell is the Co-Founder of Appserse, a platform enabling mobile application and game publishers to measure the ROI of their marketing campaigns. Growing up as a young entrepreneur in Australia interested in developing products, he started his first business at 21 by developing a logistics decision engine for a mining company in Western Australia. He then continued to develop products around the world in Perth, Singapore and London. Before starting Appserse in San Francisco, he worked on a capital gains optimization system for Barclays Global Investors and founded and developed MeMap, a social location startup that reach the top 5 in the social networking category of the app store.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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