Noah is Co-Founder of Percolate, a startup providing a proprietary algorithm that analyzes the content of a brand or person's social media sphere in order to deliver curated, relevant information. Prior to Percolate, Noah worked as head of planning and strategy at The Barbarian Group, and as a strategist at Naked Communications. He has written extensively about the impact of cultural, media and demographic trends on the marketing field at American Demographics Magazine.

Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.