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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption I, Plenitude, Big Hair, Culture and Consumption II: Markets, Meaning and Brand Management, The Long Interview, Flock and Flow and the soon-to-be-published Transforming Selves. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at MIT. His blog, Culturby, covers the intersection of anthropology and economics.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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