Mother's Day

Brand Activation & Immersion Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Consumer Goods PSFK Launches The Occasion-Based Marketing Debrief

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Advertising KLM Gives Free Plane Tickets To Customers Who Call Mom

KLM customers who spend the most time on video chat with their moms have a chance to win flights to visit them on Mother's Day

Children Brawny Re-Creates How Toddlers See Their Moms With Snapchat Spectacles

In honor of Mother's Day, Brawny has released a short ad which shows how little kids see their moms

Food & Beverage KFC Is Offering A Colonel Sanders Themed Romance Novel For Mother's Day

The campaign is meant to encourage customers to treat their Mom with a meal

Advertising Give Your Mom A Life Size 3D-Printing Of You

Would you spend $30,000 on a 3D-printed replica of yourself?

Home Airplane Stunt Serves One Passenger A Home Cooked Meal From Mom [Video]

Homemade lasagne and inflight message replace standard airplane offerings.

Work Mother's Day Campaign Envisions A Future With Robot Moms

A new ad for War Child Canada aims to show that you can't donate motherhood online, but you can simply donate money to help.

Technology Google Creates Multi-Channel Mother's Day Experience [Video]

The tech giant lets you cover all the bases this holiday using Google Maps, Hangouts and Google+.

Advertising Mother’s Day Campaign Signs Over One Aspect Of Life To Mom

The Momtract by agency Mother New York gives bossing privileges Instead of flowers or cards.

Home Chanel Opens Pop-Up Flower Stall In London

To celebrate Mother's Day in the UK, the luxury brand opens a stall of flowers found in their perfumes.

Luxury What Is The Future Of Same Sex Advertising?

How will brands target LGBT consumers as the social topic of same sex marriage heats up?

Design Eternal Roses That Never Die

Olivier Giugni’s arrangements are created using a special freezing process that helps flowers retain their original cell structure, color, and fragrance.