PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

KLM customers who spend the most time on video chat with their moms have a chance to win flights to visit them on Mother's Day

In honor of Mother's Day, Brawny has released a short ad which shows how little kids see their moms

The campaign is meant to encourage customers to treat their Mom with a meal

Would you spend $30,000 on a 3D-printed replica of yourself?

Homemade lasagne and inflight message replace standard airplane offerings.

A new ad for War Child Canada aims to show that you can't donate motherhood online, but you can simply donate money to help.

Would you be able to do the #WorldsToughestJob?

The tech giant lets you cover all the bases this holiday using Google Maps, Hangouts and Google+.

The Momtract by agency Mother New York gives bossing privileges Instead of flowers or cards.

To celebrate Mother's Day in the UK, the luxury brand opens a stall of flowers found in their perfumes.

How will brands target LGBT consumers as the social topic of same sex marriage heats up?

Olivier Giugni’s arrangements are created using a special freezing process that helps flowers retain their original cell structure, color, and fragrance.