motivation

Analysis Interview: How PERCH Helps Retailers Combine The Best Of Physical And Digital

Ahead of his Shoptalk appearance, Trevor Sumner, CEO of Perch Interactive, explains why after retail's non-apocalypse of 2017, the store experience is king again—but with digital integrations that enable optimal discovery, convenience and flexibility

Fashion & Apparel Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Features NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Interview NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Food & Beverage NYRIW Preview: How A Global Vodka Brand Goes DTC With Hyper-Local Distilleries

To be explored in a site visit to its micro-distillery Our/New York during New York Retail Innovation Week, Pernod Ricard is fostering direct connections with local consumers by creating distilleries unique to their locations, sourcing local ingredients and embodying the spirit of the city to compete in a market burgeoning with DTC brands

Brand Activation & Immersion Pop-Up Cafe Rewards Customers' Exercise By Letting Them Trade Steps For Snacks

An ephemeral cafe in Sydney is trading customers' exercise activity as measured by a fitness app for treats made with Uncle Tobys Oats in promotion of the brand's products

Fitness & Sport How Brands Are Motivating Consumers By Gamifying Health And Wellness

From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals

Op-Ed Op-Ed: Why Brands Should Create 'Invisible' Experiences

Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background

Loyalty & Membership How Companies Are Boosting Productivity With Gamification

From interactive onboarding apps to tech-enhanced team challenges, more companies, including a van-leasing company, are using games to train and motivate their employees

Beauty This Scented Hair Dryer Boasts Fully Customizable Heat And Wind Control

HAI Beauty Concepts' luxury dryer has completely personalized settings and even makes hair smell like fragrant jasmine

Cafe & Restaurant Interview: Engineering Seamless Experiences For Physical Retail

John Miller, CEO of Cali Group, talks about developing retail tech, like robotics and facial recognition, to reduce friction in the customer experience

Delivery & Logistics Interview: Adapting The Home-Cooked Meal For The Convenience Market

Suvie's CEO and Co-Founder Robin Liss speaks to PSFK about IoT in the home and what the future of cooking might look like

Retail Will Voice-Powered Shopping Be The Death Of Brands?

Rob Curran, head of customer experience at Wunderman, asks: in a world where we ask our AIs to sort out most of our shopping for us, what place is there for brands?

Design This Stress Reduction Pod Could Be Your Next Workplace Staple

The Kokon’s stress reduction pod uses findings from neuroscience to help you relax and reenergize for happier work

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