Mountain Dew

Advertising KFC Turned A To-Go Box Into A Bluetooth Game Controller

The Gamer's Box 2.0 lets you play games with your fast food packaging

Technology The NBA Offers Advertisers A Touch of Virtual Reality

Will VR be a slam dunk for NBA and Mountain Dew?

Luxury Moutain Dew Takes You Backcountry VR Snowboarding

Dew VR Snow puts viewers into the bindings of their favorite winter athletes

Design Mountain Dew Bows Virtual Reality Skate Experience in Brooklyn

As part of a two-day street oriented competition in the NYC borough, attendees could virtually take on skating with the athletes

Advertising Mountain Dew Releases New Breakfast Drink

PepsiCo, the parent company of Mountain Dew, is launching a caffeinated morning beverage that could be an alternative to coffee.

Advertising Lil Wayne And NYC Teens Create The Latest Spot For Mountain Dew

Youngsters from the New York mentoring program Stoked are creating an ad with the rapper as part of the DEWeezy campaign.

Design Mountain Dew Offers Free Facebook Timeline Art For Fans

The popular beverage aligns its newest online campaign with Facebook's latest layout feature.

Technology Mountain Dew Fans Can "Like" Its Ads

The beverage brand is testing Facebook's new social sharing functionality for a new campaign.

Innovation The Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Retail (Interview) Threadless On Their 10-Year Anniversary

PSFK recently had a chance to speak with Threadless' Cam Balzer, VP of Marketing, on the eve of Threadless' 10th anniversary.

Advertising Mountain Dew Crowdsources Agency Review and Selection

As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo's Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009.