The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event
The Gamer's Box 2.0 lets you play games with your fast food packaging
Will VR be a slam dunk for NBA and Mountain Dew?
As part of a two-day street oriented competition in the NYC borough, attendees could virtually take on skating with the athletes
Youngsters from the New York mentoring program Stoked are creating an ad with the rapper as part of the DEWeezy campaign.
The popular beverage aligns its newest online campaign with Facebook's latest layout feature.
PSFK recently had a chance to speak with Threadless' Cam Balzer, VP of Marketing, on the eve of Threadless' 10th anniversary.
As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo's Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009.