museum

Brand Activation & Immersion Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Case Study London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Merchandising & Curation Taobao Is Helping Museums Cultivate Millennial Relevancy With Custom Merchandise

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Analysis Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Fashion & Apparel How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Entertainment David Bowie Fans Can Experience Dedicated Exhibit On Their Phones

Sony is now bringing the museum experience, which explores the singer's life via various media and memorabilia, straight to audiences' phones, making art more accessible to a wider audience

Design NYRIW Preview: Hollwich Kushner Executive On Building Dynamic Store Experiences For Casper, MINI, Uniqlo And More

Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

Features How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Store Experience & Design Retailers Can Improve In-Store Navigation With Virtual Positioning Platform

While the computer vision company's new tool can be used to improve how customers navigate stores, it can also create guided tours, AR games and scoreboard videos, elevating the brick-and-mortar experience

Technology Sony Makes David Bowie Exhibit Available To All In VR

The entertainment giant will bring the popular museum experience, which explores the singer's life, to enabled devices this fall, making art more accessible to a wider audience

Customer Experience Journey Louvre Offers Visitors Self-Guided Tours Narrated By Beyoncé And Jay-Z

Guests can guide themselves through the Carters' first music video collaboration as a married couple, offering a pop-culture-relevant frame of reference for visitors to experience famous artworks through

Shopper Education & Assistance Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works

The Hirshhorn Museum for contemporary art and sculpture lets museum-goers hear directly from the artists themselves, through a web-enabled mobile app powered by image-recognition, augmenting the museum experience with added information and interactivity

?>