music industry

Brand Activation & Immersion Spotify Accompanies Album Drop With Dedicated Popup Store

Spotify highlighted the release of a French vocalist's album with a physical pop-up event, made possible by Storefront, offering guests exclusive services and performance from the artist

Hotels, Hospitality & Travel W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Features How Artificial Intelligence Is Augmenting The Musical Composition Process

Companies are introducing software that allows musicians to curate content through digital AI experiences anywhere, anytime

Entertainment How AI Is Enabling Innovative Musical Collaboration

Music startups are increasingly employing AI-enabled music platforms that cater towards collaborative and sharable musical experiences, democratizing the industry by allowing users to act as creators

Shopper Marketing & Promotion Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Entertainment Company To Launch World's First Live-Streamed AR Performance

Firstage is permitting ultimate connectivity between musicians and their fans by enabling live-performance streaming in AR, helping bolster the music community while also permitting music lovers greater convenience

Innovation Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians

Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist

Brand Activation & Immersion Lodging Service Connects Musicians To Community By Enabling Local Accommodations

Rock n Doze is a housing solution for touring musicians, supporting the music business by allowing artists to tour more and generate more revenue as well as helping to build a community around artists and fans

Luxury Hermès Transforms Its New York Space Into A Vinyl Pop-Up Shop

The French luxury label is offering an immersive experience at its flagship men's store, letting visitors enjoy an art installation centered around music while they peruse the brand's iconic silks

Home Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Advertising Spotify's Subway Takeover Welcomes NYC Into The World Of David Bowie

To celebrate the artist on his home turf, Spotify immersed New York's Broadway Lafayette subway station in David Bowie imagery

Food & Beverage Kellogg’s Bites Into Brand Engagement With Edible Record

A new song from boy band PRETTYMUCH is available for listening (and eating) on a record made from Kellogg's cereal

Design Device Turns Any Guitar Into A Music Teacher

Fret Zealot is an app and connected LED kit that attaches to any guitar to help people learn songs

Technology Portable Device Lets DJs Spin Vinyl Without A Needle

This new gadget from MWM lets DJs play and scratch vinyl without using a needle, giving them better control of the audio

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