narrative

Automotive PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Delivery & Logistics 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Hotels, Hospitality & Travel How Agencies Should Adapt To The Expectations Of Modern Travelers

PSFK researchers explore how agencies can inspire a new generation of advertising content that invites audiences of any industry to engage on a deeper level and enter the path to purchase

Online Magazine Prompts Readers To Disconnect Their Wi-Fi

The Disconnect wants to encourage focus and reduce the attention-depleting nature of the Internet

Entertainment Interactive TV Takes A More Organic Approach To Personalized Content

Viewers will be able to subconsciously determine how Eko's #WarGames series unfolds, based on what captures their attention

Advertising Refinery29's Gender Glossary Lets The LGBTQIA Community Define Themselves

The crowdsourced glossary, produced in partnership with GLAAD, explores gender identity and fluidity

Design Mazda's New Ambitious Design Philosophy Is Meant To Represent Japan

Mazda hopes to use Kodo design to elevate the brand in a premium direction

Advertising Alternate Reality Game Immerses Players In Conspiracies For Over A Year

The Lust Experience is an immersive theater project in which participants are involved in a months-long game of conspiracy and paranoia

Packaging & Product Engagement This Upcoming HBO Mini-Series Can Be Explored With An Interactive App

A new show from Steven Soderbergh introduces an iOS app that allows viewers to explore the perspective of each character from the HBO drama

Automotive Interactive Exhibit In Seoul Imagines The Future Of Cities

Digital artists created an exhibit called Driver Less Vision that explores what an autonomous vehicle may see as it drives through the streets of Seoul

Syndicated How Hollywood Reboots Are Flipping Gender

The plan for an all-girls remake of the dystopian 1960s classic Lord of the Flies is just one of many new projects reimagining hit films with female leads

Interview How USA TODAY Is Building Advertising Within Virtual Reality

PSFK interviewed VP of USA TODAY's branded content branch GET Creative Kelly Andresen about how the studio is moving the needle in the VR ad space

Delivery & Logistics How Ford Is Reframing The Future Of Mobility

PSFK attended Ford’s City of Tomorrow Symposium and spoke to John Kwant, VP of City Solutions at Ford, and Alex McDowell, film production designer and creative mastermind behind the event

Gaming & Play A New Wave Of Biographical Video Games Is Playing At Real Life

An emerging genre of games based on people’s real-life experiences is proving provocative and compelling

?>