Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.
Author Bruce Nussbaum presents his book which looks at the ways in which we employ and harness the process of making.
AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.