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Analysis How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Beauty Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Fashion & Apparel How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Brand Activation & Immersion Nars Upgrades Beauty Counter Experience With AR Trial

The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Features How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Merchandising & Curation Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Retail Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

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