Delivery & Logistics Cleveland Cavaliers Basketball Court Lets Fans Order Beer Through iMessage

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Brand Activation & Immersion eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Transactions & Payments NBA And NHL Arenas Will Let Fans Take Blockchain-Protected Photos

A partnership between Wenn Digital and the Oak View Group allows fans to upload, register and sell photos through KODAKOne blockchain technology

Entertainment NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Retail The NBA Redesigned Its Flagship To Be More Inclusive For People With Autism

The NBA embarked on an accessibility project to improve its store experience for those with sensory sensitivities, like people with autism and PTSD

Advertising Nike's New Sneakers Are Targeting Gamers With A Playstation Theme

Paul George's Nike sneakers have a color scheme that pays homage to the gaming system and an embedded code to redeem a theme for PS4

Fitness & Sport Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Advertising NBA's New Augmented Reality App Lets You Play Ball Wherever You Are

The sports organization is tapping into new technology to engage fans

Advertising NBA’s Sacramento Kings And Nike Create An AR Experience To Help Fans Engage Outside Of Games

The collaboration resulted in an augmented reality app for fans to preview the team's new jersey and customize it

Design Nike's New NBA Uniforms Are Made From The Equivalent Of 20 Recycled Plastic Bottles

Nike's contract with the NBA starts this year, with the sports apparel company releasing its first uniforms for the Golden State Warriors

Entertainment To Get More People To Like VR, Barriers To Entry Must Be Overcome

PSFK attended the Northside Festival to hear what VR experts are saying about its future

Fitness & Sport Your Car Can Now Smell Like The NBA

KIA motors has designed unique air fresheners revolving around NBA teams