The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,
To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates
Users of Samsung Galaxy smartphones and Samsung Gear VR headsets will have access to 85 hours of programming during the Rio Olympics
A group of young trendsetters are shaping the success of online video sharing.
NBC buys the rights for a show that will send one winner into space on a Virgin Galactic flight.
McDonald's promotes local farmers, E-cigarettes banned from trains and NBC boosts citizen journalism.
New boss Jeff Zucker is making changes but will need to work harder to draw back viewers by creating less predictable content.
The longtime anchor and managing editor of NBC Nightly News publicly dismissed the validity of New Media channels for public discourse and influence.
The Summer Games have set a new record in the States for the most watched program, with over 219.4 million viewers.