NBC

Fashion & Apparel NBC Universal launched first-of-their-kind mobile-enabled shoppable TV ads

Television network NBC Universal launched a first-of-its-kind shoppable TV advertisement by placing 30-second QR codes during programming and commercials that viewers can scan with their mobile phones to be redirected to a shopping site. The feature was first deployed during tennis star Novak Djokovic's French Open 2019 matches to promote his collaboration with fashion brand Lacoste.

Brand Activation & Immersion Treat Yo' Self With A Visit To This 'Parks and Recreation' Themed Pop-Up Bar

A bar inspired by the NBC sitcom is popping up in Chicago, including bites from Sweetums and JJ's Diner

Case Study Shoppable NYC Pop-Up Immerses Fans In The Set Of 'Friends'

Already sold out, the immersive experience includes photo-op set recreations, down to the details of Monica's turkey and Phoebe's guitar

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Fitness & Sport NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Loyalty & Membership NBCUniversal To Offer Viewers Free Video Streaming With Reward System

To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates

Fitness & Sport Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Design The Future Is Coming To Brooklyn (For A Two-Day Fair)

PSFK spoke to CEO Michael Weiss about Worlds Fair USA, the ambitious project looking to bring back the futuristic expos of yore through a series of public events

Advertising Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Retail Google Announces A Service To Rival Cable For $35

The package includes live programs and TV shows from the likes of ABC, CBS, NBC and Fox

Advertising Snapchat Is Getting Into The Reality TV Game

The social platform has partnered with A&E to launch a new series

Gen Z How Snapchat Is Redefining TV Programming

The social platform will be offering a new form of television starting with a spinoff of "Tonight Show Starring Jimmy Fallon."

Watch Olympic Fencing In Full Virtual Reality

Users of Samsung Galaxy smartphones and Samsung Gear VR headsets will have access to 85 hours of programming during the Rio Olympics

Editors Pick Who Are The Trendsetters Driving The Future Of Video?

A group of young trendsetters are shaping the success of online video sharing.