NBC

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Fashion & Apparel NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Loyalty & Membership NBCUniversal To Offer Viewers Free Video Streaming With Reward System

To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates

Fitness & Sport Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Design The Future Is Coming To Brooklyn (For A Two-Day Fair)

PSFK spoke to CEO Michael Weiss about Worlds Fair USA, the ambitious project looking to bring back the futuristic expos of yore through a series of public events

Advertising Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Retail Google Announces A Service To Rival Cable For $35

The package includes live programs and TV shows from the likes of ABC, CBS, NBC and Fox

Advertising Snapchat Is Getting Into The Reality TV Game

The social platform has partnered with A&E to launch a new series

Gen Z How Snapchat Is Redefining TV Programming

The social platform will be offering a new form of television starting with a spinoff of "Tonight Show Starring Jimmy Fallon."

Watch Olympic Fencing In Full Virtual Reality

Users of Samsung Galaxy smartphones and Samsung Gear VR headsets will have access to 85 hours of programming during the Rio Olympics

Editors Pick Who Are The Trendsetters Driving The Future Of Video?

A group of young trendsetters are shaping the success of online video sharing.

Innovation Why Shoppers Are Fed Up With Fixed Prices

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, examines the impact of flexible pricing in today’s retail industry.

Home Reality Show Launches Competing Participants Into Space

NBC buys the rights for a show that will send one winner into space on a Virgin Galactic flight.

11 Stories You Need To Know Today

McDonald's promotes local farmers, E-cigarettes banned from trains and NBC boosts citizen journalism.