Television network NBC Universal launched a first-of-its-kind shoppable TV advertisement by placing 30-second QR codes during programming and commercials that viewers can scan with their mobile phones to be redirected to a shopping site. The feature was first deployed during tennis star Novak Djokovic's French Open 2019 matches to promote his collaboration with fashion brand Lacoste.
A bar inspired by the NBC sitcom is popping up in Chicago, including bites from Sweetums and JJ's Diner
Already sold out, the immersive experience includes photo-op set recreations, down to the details of Monica's turkey and Phoebe's guitar
Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly
The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,
To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates
Their partnership with NBCU offers live streaming classes from Pyongyang
PSFK spoke to CEO Michael Weiss about Worlds Fair USA, the ambitious project looking to bring back the futuristic expos of yore through a series of public events
Users of Samsung Galaxy smartphones and Samsung Gear VR headsets will have access to 85 hours of programming during the Rio Olympics
A group of young trendsetters are shaping the success of online video sharing.