NBCUniversal

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Fashion & Apparel NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Loyalty & Membership NBCUniversal To Offer Viewers Free Video Streaming With Reward System

To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates

Entertainment NBC Universal Offers Craftsy Subscriber Base A Lifestyle-Themed Subscription Service

Learning video network Craftsy now will be folded into Bluprint, a subscription-based VOD service that focuses on content such as music, fitness and decor

Fitness & Sport Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Advertising PSFK is Hiring: Researcher / Strategist Consultant

Work with companies like Google, Intel, Nike, Samsung and Target

Editors Pick Who Are The Trendsetters Driving The Future Of Video?

A group of young trendsetters are shaping the success of online video sharing.

Design How Niche Content Could Make Television Obsolete

A growing set of niche audience interests are shaping the future of network programming.

Innovation Why TV Should Look To Twitter For Inspiration

Social media and accelerated sharing are driving the rapid evolution of TV and movies.

Luxury How Internet Creators Are Revolutionizing The Entertainment Industry

Burgeoning social platforms on the internet are giving rise to a novel form of media celebrity.

Home What Can We Expect From Generation Z?

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.

Technology Will Data Replace Religion?

New technologies are forging a close and intimate relationship between people and their personal data.

Retail Why Retail Is Returning To The Brick-And-Mortar

Analog retail models are being updated with the speed and efficiency of digital retail.

Work In The Future, Your Best Friends Could Be Robots

Improved technology is pushing robots into almost every aspect of our society.

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