NBCUniversal

Entertainment NBCUniversal To Offer Viewers Free Video Streaming With Reward System

To stay in competition with streaming services, NBCUniversal is releasing WatchBack, an app that lets viewers accrue points by watching NBC, USA and Bravo shows, and exchange them for gift certificates

Advertising PSFK is Hiring: Researcher / Strategist Consultant

Work with companies like Google, Intel, Nike, Samsung and Target

Editors Pick Who Are The Trendsetters Driving The Future Of Video?

A group of young trendsetters are shaping the success of online video sharing.

Design How Niche Content Could Make Television Obsolete

A growing set of niche audience interests are shaping the future of network programming.

Innovation Why TV Should Look To Twitter For Inspiration

Social media and accelerated sharing are driving the rapid evolution of TV and movies.

Luxury How Internet Creators Are Revolutionizing The Entertainment Industry

Burgeoning social platforms on the internet are giving rise to a novel form of media celebrity.

Home What Can We Expect From Generation Z?

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.

Technology Will Data Replace Religion?

New technologies are forging a close and intimate relationship between people and their personal data.

Retail Why Retail Is Returning To The Brick-And-Mortar

Analog retail models are being updated with the speed and efficiency of digital retail.

Work In The Future, Your Best Friends Could Be Robots

Improved technology is pushing robots into almost every aspect of our society.

Design Why Money Will Soon Be Extinct

Alternative financial tools are evolving to meet the expectations of Generations X and Y.

Partner Content Do People Care About Climate Change?

The changing climate is driving future generations to experience the world in new ways.

Advertising Cable Subscribers Can Watch TV Shows Via Tweets

New "See It" feature from Comcast turns Twitter feed into an universal TV remote.