near field communication

Analysis How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Fitness & Sport App-Intregrated Outerwear Helps Retailer Stay Engaged With Customers

Seamlessly enabling a dynamic post-purchase experience via apparel equipped with NFC and embedded tags, Mammut's latest range connects customers to flexible warranties, social media sharing and more through an app

Fashion & Apparel How Brands Like Nike Are Implementing Responsive Operations With Data-Led Initiatives

Retailers and brands are driving sales by marshaling advanced digital technologies and proprietary data to design products and store experiences tailored to fit specific locations and customer lifestyles

Brand Activation & Immersion Shoppers Can Scan Design Retailer's Products To View On Pinterest

A collaboration between London's The Conrad Shop and the online design and inspiration platform lets shoppers scan tagged merchandise to view in curated idea boards, closing the gap between online and IRL browsing

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Merchandising & Curation Adidas Gives Soccer Fans Access To Exclusive Content By Scanning The World Cup Ball

Adidas invites consumers to share their skills with their fellow football fanatics after unlocking a range of challenges with NFC tech, taking advantage of the opportunity the World Cup provides to offer engaging consumer-brand experiences

Delivery & Logistics Delivering Frictionless Journeys Across The Travel Industry

Travel brands are introducing seamless services that offload logistics and help travelers through each step of their journey

Retail L.L. Bean Is Putting Data-Collecting Sensors Into Clothing

The outdoors company is using sensing fabrics to understand when, how and why their customers use its products

Children Digital Music Player For Kids Keeps Them Off Screens

A Belgium-based startup has developed a screen-free player for digital music designed with kids in mind

Food & Beverage This Vending Machine Prepares Hot Gourmet Meals For Parisian Workers

Foodles allows workers to access fresh meals in their office and supports RFID payments

Beauty NFC-Enabled Packaging For Beauty Products Inspires New Looks

NFC-enabled beauty products from Simply Smarter aim to keep consumers inspired by new and fresh content

Technology Pause Fest Is Experimenting With Microchip Passes

The Australian event is allowing ten VIP volunteers to access festival grounds via microchip

Design How Insertable Microchips Could Unlock The Future

Volunteers in Melbourne have had microchips inserted for three months, designed to unlock doors and carry out other tasks

Interview Simplicity Meets The Smartphone, After An Arduous Process To Design It

PSFK sat down with Linda Jiang, the designer behind Andy Rubin’s minimalist Essential phone