need to know

Innovation 7 Stories You Need To Know Today

The voice of Hulu has been fired, LG teams up with YouTube for "Dude Perfect" content campaign and researchers are working to create a new cancer-detecting tool.

Innovation 9 Stories You Need To Know Today

Oregon newlyweds pose in front of a wildfire, Coca Cola releases stevia drink and Jet Blue installs first business class cabin.

Design One Day...People Will Make Their Own Gadgets

Bethany Koby And Daniel Hirschmann of 'Technology Will Save Us' dream of a future full of easily accessible digital and electronic items.

Advertising How Expanding What We Believe Is Possible Will Evolve Our Creativity [Need To Know]

Keith Yamashita explains why we often get 'stuck' when we're creating something- and how to get break free from it.

Home How A Business Can Do More With Less [Need To Know]

Graham Hill, founder of LifeEdited and Treehugger details key factors that can help a company be more focused, nimble, and flexible.

Technology How Experience Is The Key To Creativity And Innovation [Need To Know]

Tom Moore of boutique innovation firm Mandalah explains why doing something leads to new ideas and innovation.

Retail PSFK Goes Shopping At STORY's Innovative Retail Space [Need To Know]

See the outtakes from PSFK's Need to Know Magazine shoot at Rachel Shechtman's interactive, transactional storytelling experience.

Advertising How One Shopping-Addict Transformed Retail Into A Story-Telling Experience [Need To Know]

How Rachel Shechtman melds story-driven content and marketing to create a new experience for shoppers.

Retail PSFK Gets A Peek Inside The Outlier Studio [Need to Know]

An exclusive look inside the workshop of the stylish, online-only, performance wear company.

Work How A Passionate Cyclist Turned Frustration Into A Successful Start-Up [Need to Know]

Abe Burmeister, founder of Outlier couldn't find a pair of pants that would hold up while biking in the rain--so he decided to make his own.

Design Piers Fawkes: Why We Launched A Print Magazine

PSFK founder and editor-in-chief explains his publication's adventure into analog.

Technology Need To Know: Themes Running Through PSFK's New Print Magazine

As we do our final proof before the first issue of Need To Know goes to print, there were three take-aways gleaned from the contributions

Gaming & Play Piers Fawkes Talks 5 Key SXSW Trends [Video]

PSFK's founder explores our "Need to Know" trends including Co-Sharing, Me-TV, Social Pairing, Gaming for Good and Sonic Interface.

Gaming & Play The Gaming-For-Good Trend [Need To Know: SXSWi]

Whether improving health, raising funds or solving problems previously though to be unsolvable, a new breed of gamers are using their skills personal improvement and social good.