Companies are celebrating their differences and their histories as a distinctive form of ad campaign
The Hello Bench shortens when someone is sitting at each end
This massive Rube Goldberg machine plays music while customers order their drinks
Nescafé and Google transport consumers to a coffee plantation in VR
Professional calligrapher uses espresso as a new form of ink
The instant coffee brand's Pop-Up Café reintroduces coffee's social and communication benefits.
Vittel developed a special cap with a built-in timer to remind people to drink more water.
Multi-functional designs help extend product life and save the environment at the same time.
The Alarm Cap encourages people to wake up and immediately make a cup of coffee since it only turns off once the lid is unscrewed.