Nestle

Consumer Goods Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Advertising Walgreens Digital Cooler Targets Shoppers With Tailored Ads

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Food & Beverage Nestle Offers Consumers DNA Tests And Customized Nutrition Plans As Part Of Health-Focused Brand Revamp

The Swiss company is aligning itself with trends around personalized nutrition, marshaling a wellness program that mixes artificial intelligence, DNA testing and social media food shares to collect data about customers’ health and diet interests

Shopper Marketing & Promotions Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Retail Course Teaches Executives The Difficult Art Of Innovation

Inventours is designed to take people on field trips to large companies to engage with thought leaders and find new ideas

Food & Beverage Nestlé's Holiday Machine Plays Christmas Music As It Brews Coffee

This massive Rube Goldberg machine plays music while customers order their drinks

Design Playful Kitchen Tools make Tomato Volcanoes and Cauliflower Clouds

Nestlé products appeal to kids (and adults) by turning healthy meals into adventures

Design Tea Aficionados Now Have Option of Chocolate Teapot that Brews

A team at the Nestle Product Technology Centre developed a functioning handcrafted pot made of the dark candy

Advertising Nestlé Launches Bottled Water Solely For Women

The consumer goods company has introduced its latest brand, targeted at high-income females.

Technology PSFK'S Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly ‘What’s Trending Now’ roundup.

Technology Nestle Embeds GPS In Chocolate Bars For Real-Life ‘Golden Ticket’ Contest

The brand’s ‘We Will Find You’ promotion in the UK includes 6 trackable bars that when activated will prompt the prize team to locate the person and give them £10,000.

Work Nestle's 'Magic 8 Ball' Waterfall Predicts The Future For Passersby [Video]

Amazing installation tells the fortune using falling water droplets.

Design PSFK’s Top Five Stories Of The Week

Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.

Gaming & Play Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality

Nestle's latest ads lets users vote on a new bar as well as using geo-fencing to let them know where to buy it in real time.