Nestle

Analysis From Colgate To Nestlé, CPGers Are Revolutionizing Sustainability

Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Advertising Brands Like Nestlé Are Using Blockchain Tech To Improve Transparency

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Consumer Goods How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Food & Beverage AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Grocery, Convenience & Supermarket Nestle Integrates IBM Food Trust Blockchain To Offer Carrefour Shoppers Transparency

The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency

Packaging & Product Engagement Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Merchandising & Curation Walgreens Digital Cooler Targets Shoppers With Tailored Ads

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Brand Activation & Immersion Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Health Nestle Offers Consumers DNA Tests And Customized Nutrition Plans As Part Of Health-Focused Brand Revamp

The Swiss company is aligning itself with trends around personalized nutrition, marshaling a wellness program that mixes artificial intelligence, DNA testing and social media food shares to collect data about customers’ health and diet interests

Hotels, Hospitality & Travel Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Shopper Marketing & Promotion Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Banks, Insurance & Financial Services How IBM Is Bringing The Blockchain To Major Food Retailers

The goal of the project is to promote transparency and accountability