Nestle

Brand Activation & Immersion AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Delivery & Logistics Nestle Integrates IBM Food Trust Blockchain To Offer Carrefour Shoppers Transparency

The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency

Consumer Goods Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Advertising Walgreens Digital Cooler Targets Shoppers With Tailored Ads

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Food & Beverage Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Health Nestle Offers Consumers DNA Tests And Customized Nutrition Plans As Part Of Health-Focused Brand Revamp

The Swiss company is aligning itself with trends around personalized nutrition, marshaling a wellness program that mixes artificial intelligence, DNA testing and social media food shares to collect data about customers’ health and diet interests

Hotels, Hospitality & Travel Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Shopper Marketing & Promotion Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Banks, Insurance & Financial Services How IBM Is Bringing The Blockchain To Major Food Retailers

The goal of the project is to promote transparency and accountability

Design Nescafé Bench Brings People Together Over A Coffee

The Hello Bench shortens when someone is sitting at each end

Retail Course Teaches Executives The Difficult Art Of Innovation

Inventours is designed to take people on field trips to large companies to engage with thought leaders and find new ideas

Food & Beverage Nestlé's Holiday Machine Plays Christmas Music As It Brews Coffee

This massive Rube Goldberg machine plays music while customers order their drinks

Work Playful Kitchen Tools make Tomato Volcanoes and Cauliflower Clouds

Nestlé products appeal to kids (and adults) by turning healthy meals into adventures

Design Tea Aficionados Now Have Option of Chocolate Teapot that Brews

A team at the Nestle Product Technology Centre developed a functioning handcrafted pot made of the dark candy

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