Netflix

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Entertainment Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Loyalty & Membership Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Analysis Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Brand Activation & Immersion Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Design NYRIW Preview: Experiential Retail Studio Founder On Captivating The Phygital Consumer

Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement

Features NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Health Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Technology Netflix Trials A Low-Cost, Mobile-Only Subscription Plan

Netflix is trialling a mobile-only subscription priced at roughly 50% of its typical subscription plan, hoping to sharpen its edge in Asia and other emerging markets where competitors have out-priced the service

Gaming & Play Disney's Latest Flick Offers Movie-Goers Gamified AR Previews

To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Automotive This Service Lets Users Buy Cars Online, Then Delivers Them To Their House

Northwest Motorsports and Joydrive have teamed up to offer a used car shopping experience from the comfort of the consumer's own home

Hotels, Hospitality & Travel Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Cafe & Restaurant Dave And Busters Offers Gamers A Virtual Reality Arcade Experience

The game is based on the movie Jurassic Park: Fallen Kingdom and is one element of the brand's plan, alongside an enhanced, vegan-friendly menu and food kiosks, targeted at fighting falling business