Netflix

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Entertainment Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Loyalty & Membership Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Brand Activation & Immersion Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Technology Netflix Trials A Low-Cost, Mobile-Only Subscription Plan

Netflix is trialling a mobile-only subscription priced at roughly 50% of its typical subscription plan, hoping to sharpen its edge in Asia and other emerging markets where competitors have out-priced the service

Events Universal Studios Offers Visitors A 'Stranger Things'-Inspired Haunted House

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

Retail Walmart May Offer Consumers A Streaming Service To Compete With Amazon and Netflix

The retailer may be expanding into the world of video streaming, competing with established platforms by offering customers low-cost and ad-filled free options through its Vudu subsidiary

Advertising Netflix Pop-Up Lets Fans Step Into Their Favorite Shows

The streaming platform created an immersive, Instagram-friendly exhibit with backdrops and props from its most popular shows, providing fans with an engaging experience to help promote its content

Entertainment Gig Stream Platform Expands Its Offering With Video Content For Underground Film

Self-titled "the Netflix of the underground," the new service from Boiler Room will be curated by creative industry leaders like Elijah Wood, and aims to give more marginalized filmmakers a chance to speak

Advertising Netflix Complements Streaming Content With A Comic Book Release

The ever-popular streaming service is moving beyond its core product by expanding into the world of publishing after purchasing Mark Millar's comic book company

Design Sci-Fi Flick Suggests People Will Always Curate Online Personas

Anon presents an entertaining exploration of how some of the more concerning trends could develop

Advertising Netflix Has Unveiled Its Own Custom Typeface

The streaming service developed its own font to better brand its appearance and save on licensing fees

Using CXI To Build The Netflix Of Fitness

Tom Cortese explains how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

Entertainment Netflix Dropped An Incubating Human At A West Hollywood Bus Stop

To advertise its newest original series, Netflix took a more experimental direction to get people's attention