In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience
Researchers at University of Wollongong are working on a more pleasurable-feeling condom made out of the stuff associated with contact lenses
BeyondDark conducts a brainwave reading experiment with consumers to validate the creative copy in their campaign. Should other brands follow suit?
A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.
Recognizing the limitations of consumer research methodologies, Campbell Soup has been tapping into 'neuromarketing' techniques to pinpoint what is truly most engaging and emotionally compelling for a consumer