neuromarketing

Advertising Next-Gen Condoms Will Be Self-Lubricating, Biodegradable, and Skin-Like

Researchers at University of Wollongong are working on a more pleasurable-feeling condom made out of the stuff associated with contact lenses

Advertising How Neuroscience Is Poised To Disrupt The Advertising Industry

BeyondDark conducts a brainwave reading experiment with consumers to validate the creative copy in their campaign. Should other brands follow suit?

Design This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Technology Neuromarketing: What Sounds Make Our Brain Pay Attention?

A study by Buyology Inc. and Elias Arts has revealed some interesting insights into what sounds make our brains light up the most.

Retail Campbell Soup's Labels Redesigned Using Neuromarketing

Recognizing the limitations of consumer research methodologies, Campbell Soup has been tapping into 'neuromarketing' techniques to pinpoint what is truly most engaging and emotionally compelling for a consumer