New Balance

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Brand Activation & Immersion New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Fashion & Apparel Visitors To New Balance's L.A. Pop-Up Can Indulge Their '90s Nostalgia

The sneaker brand hosted a four-day pop-up in Los Angeles featuring '90s-themed immersive experiences to promote its recently launched x-90 shoe

Luxury Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Fitness & Sport New Balance Unveils Their Own Version Of The Fitness Watch

Dedicated to runners, the device packs GPS-tracking and up to 50 hours of music

Retail Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Design Breathable Fabric Uses Tiny Cells to Enhance Athleticism

Bio-skins could go mainstream with the advent of programmable textiles

Innovation New Balance's Tech Line to Help Athletes Reach Their Performance Potential

With Intel and Google, a runner's watch will headline New Balance's Digital Sport division

Technology New Balance Develops Uniform 3D-Printed Soles That Adapt to Forces Underfoot

In collaboration with design studio Nervous System, the shoe brand used underfoot pressure data and a unique foam-like structure to construct shoes for all types of runners

Design 3D Printing Offers New Balance's Running Shoes a Level of Performance Once Unattainable

The shoe brand's midsole leverages the benefits of 3D printing for optimal balance of flexibility, strength, and durability

Design New Balance x Tokyobike Collab Redesigns Cycling Shoes for City Riders

Offerings from the design team-up include limited edition bikes and footwear pairings

Retail Find Retail Inspiration in Fitness Hubs, Building Blocks, and a Hotel in Midtown South [Retail Tour]

Explore trends from PSFK's 2015 Future of Retail Report in action along Broadway

Advertising New Balance 3D Printed Shoes Can Run In Races

The sportswear company has successfully had an athlete run a race in their custom built footwear.

Innovation Westin Teams With New Balance For Gym-Kit Library

As an extra amenity, Westin hotels teamed up with New Balance to lend shoes and clothes for $5 so visitors can workout during their stay.