new-ecommerce-experience

Analysis From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Brand Activation & Immersion How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Beauty Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Fashion & Apparel How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Features How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Luxury How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Loyalty & Membership Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Retail Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Shopper Education & Assistance How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence