new gifting experience

Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Retail Interview: How An Online Gift Registry Helps Connect The Betrothed With Charity

In an interview with PSFK, Beth Helmstetter, founder of charitable online gift registry The Good Beginning, discusses why couples are increasingly looking for more altruistic ways to celebrate their nuptials, and how her service helps design them a seamless portal for event-based donation

Shopper Education & Assistance How Brands Are Enabling Seamless Wishlist Creation

From easy-to-incorporate browser extensions to mobile apps that let users swipe left or right, brands like Amazon and Google are inventing convenient and useful ways for online shoppers to organize and group items they're interested in