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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
June 15, 2018

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Denise is the culture editor at T Brand Studio, the New York Times' branded content studio, where she and her team take a journalistic approach to crafting compelling brand stories. Denise was also a featured speaker at PSFK's 2016 conference.


Luke is a global media and content strategist at Intel. Luke has been recognized as a Rising Star in content marketing by the Guardian, and is a member of Onalytica's 100 Content Marketing Influencers. Prior to his role at Intel, Luke spent over five years in political communications and digital media as a press secretary in the U.S. Senate and as the chief media strategist for New Media Northwest.

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Why an investment in tools and platforms is essential for growth in new media.

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Creative technologist Zach Lieberman shares how he's created a school to work with students to build interactive pedagogical tools.

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