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The first Digital Officer of New York City. Leading the private-public partnership of digital services to improve the lives of the city’s citizens. Rachel S. Haot is the Chief Digital Officer and Deputy Secretary of Technology for New York State, part of Governor Cuomo’s administration. Prior to this role, Rachel served as Chief Digital Officer for the City of New York for three years under Mayor Bloomberg, from January 2011 to December 2013. At the City, she charted policy for technology and innovation in New York City, reflected in the City’s digital roadmap, completed October 2013. Major milestones included the overhaul and responsive design relaunch of official City website nyc.gov, which serves over 35 million unique visitors annually; tripling the City’s social media audience to nearly four million; hosting the first hackathons in municipal government in the U.S. to collaboratively shape urban planning and launching the tech sector initiative and marketing campaign We Are Made in NY, which supports New York City’s burgeoning digital industry. Before her role with the City, Rachel served as founder and CEO of GroundReport, one of the earliest global citizen journalism platforms, from 2006 to 2010. She also launched and ran Upward, a digital strategy consultancy, taught as a Columbia Business School adjunct professor and worked in business development for the consumer web industry. Rachel is a World Economic Forum Young Global Leader, and digital advisory board member for Women@NBCU. She has been named a ‘40 Under 40’ leader by Crain’s, Forbes and Fortune.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Daniel Stark and Nancy Herrmann of Stark Design explain that meaningful store experiences lead to better engagement, loyalty and sales

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Gavin May, Alexander Rea, and Lorelei Bandrovschi of Co:Collective explain how you can use your brand's story to create your retail strategy

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