new york

Case Study Multibrand Rolling Stones Pop-Up Paints Bergdorf Goodman Black

The department store's collaboration with the iconic brand is a chance for customers to snag Rolling Stones merch from fan-favorite brands, including Apple and AWAY

Advertising A24 Hosts Free Film Screenings In The Communities That Inspired Them

The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

Brand Activation & Immersion Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Analysis How Fast Food Chains Like Taco Bell Are Elevating The Dine-In Experience

Cheaper food no longer means a sub-par dine-in experience—these three brands are elevating fast dining with great design, exclusive menus and thoughtful choices

Beauty Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

Banks, Insurance & Financial Services PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Consumer Goods PSFK Visits EastPack, The East Coast's Leading Packaging Convention

Packaging is undergoing a kind of revolution as consumer habits change, requiring more focus on the environment and on delivery—here's what we found at one of the world's largest packaging expos

Cafe & Restaurant PSFK Visits Time Out Magazine's New York Market For Curated Food, Drinks And Views

The publication's brand-new food hall features 21 of the city's best restaurants and chefs, plus a panoramic view of the Manhattan skyline

Design McDonald's Next-Gen Times Square Flagship Combines Digital And Physical Hospitality

The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"

Features Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community

As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today

Fashion & Apparel FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Fitness & Sport Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Hotels, Hospitality & Travel Stonewall National Monument's Digital Experience Lets Community Share Their LGBTQ Story

Stonewall Forever is a digital and AR experience that takes viewers through the events of the uprising that led to the modern LGBTQ rights movement, and invites them to add their own story to the mix

Food & Beverage PSFK Visits New York State's Field + Supply Makers Craft Fair

We check out the small design firms, chefs and caterers who gather from Hudson Valley and the Catskills to set up stall