new york

Brand Activation & Immersion How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Food & Beverage Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Fashion & Apparel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Home How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Cafe & Restaurant WeWork Opens First Hybrid Membership-Free Workspace And Retail Store

The space uses retailing to support WeWork members, featuring products like snacks, apparel, travel items and more created by the We community; a Bluestone Lane cafe; and 100 seats at pay-as-you-go pricing to appeal to new customers

Consumer Goods Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Delivery & Logistics Sustainable Grocery Startup Offers Same-Day No-Package Delivery

The Wally Shop delivers farm-fresh groceries from local partners via bike courier in reusable packaging that it will pick up from shoppers upon their next order

Design Subscription-Based Clinic Encourages Patient Wellness With Biophilic Design

Parsley Health's $5/day membership-based clinic aims to reinforce its message about the health-enhancing effects of nature with an office design focused around natural light, greenery and general calming ambiance

Merchandising & Curation How Brands Like Starbucks Engage Consumers With Experiential Storytelling

In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers

Retail Starbucks Reserve's New York Roastery Offers Visitors Immersive Discovery And Exclusive Experience

The Reserve Roastery is the premier NYC destination from the coffee brand, intended for customers to learn about and watch its production methods at two coffee bars or its roastery, try coffee-infused cocktails at its bar, shop apparel merch and much more

Automotive Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown

Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features