Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Already sold out, the immersive experience includes photo-op set recreations, down to the details of Monica's turkey and Phoebe's guitar

Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself

PSFK sits down with StockX's CEO to discuss the site's unique approach to sneaker culture and its foray into brick-and-mortar

The highly Instagrammable pop-up is meant for taking pictures, but a winning mix of wine, staff and social interactions become its draw