new york city

Brand Activation & Immersion Depop brought its P2P marketplace offline with a live resale event in New York City

Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.

Fashion & Apparel STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Cafe & Restaurant Christmas-themed popup cocktail bar Miracle opens three locations in NYC

Christmas-themed pop up cocktail bar Miracle is coming back to three locations in New York City, mixing kitschy holiday decor with holiday-themed drinks. Founded in the East Village in 2014, Miracle has grown into an international network of seasonal bars spreading holiday cheer with a charming combination of tinsel, eggnog and Santa hats.

Retail DSW's NYC Popup Encourages Consumers To Give Back This Holiday Season

This shoe retailer is elevating the holiday retail pop-up experience into an opportunity to make a difference in children's lives, blending philanthropic initiatives with an immersive space

Design RH New York features an interior design firm and offices embedded into its flagship

The New York flagship store of luxury home goods brand RH (formerly known as Restoration Hardware) has embedded an interior design firm and offices into their footprint. They also have an expansive design atelier, where clients, designers and architects can access fabrics and finishes, along with ample space to work on their design projects and private rooms for client meetings and presentations.

Food & Beverage RXR Realty and Resident partner to offer communal dinners to building residents

Brooklyn developer RXR Realty partnered with the supper club Resident to offer building residents the opportunity to attend communal dinners hosted by live-in chef.

Analysis These Hospitality Brands Are Making Camping More Accessible For City Dwellers

For urban residents who need to escape it all, experiences and hotels around the world are making it possible to camp without going anywhere

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Case Study JFK Airport's TWA Hotel Is Now Home To The World's Biggest Hotel Gym

Emerging out of the hotel's continued evolution is the TWA Fitness Center, creating a new fitness experience for guests and visitors alike

Interview Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Beauty GoodSkin Is Redefining Beauty With A Wellness-Oriented Approach To Medical Aesthetics

PSFK chats with Lisa Goodman, the founder of GoodSkin and creator of the 'Untouched Look,' about her clinic's unique holistic approach to beauty, anti-aging and consumer experience

Features These Brands Are Building Community Through Cultural Connections

From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

Shopper Education & Assistance KIND's Public Art Installation Shines A Spotlight On Synthetic Dyes

The snack bar company used a public activation to highlight its stance against synthetic food dyes and its support of consumers' wellbeing

Entertainment Arcadia Earth Is An Environmental Wakeup Call Inside A Tech-Infused Art Installation

Arcadia Earth illustrates just how dire the climate crisis is—then helps visitors make an impact with actionable tips and curated products