new york city

Analysis Future Of Home+Living 2030: Parasitic Living

Piers Fawkes dives into what life will look like in a decade. Next up is parasitic living, which makes the most of each nook and cranny

Brand Activation & Immersion This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Beauty Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Case Study ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Consumer Goods Shoppers Can Rent, Restore And Repeat At Coach's NYFW Pop-Up

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

Design Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Entertainment Museum Of Ice Cream Will Bring Sweets To Soho In Permanent Location

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Fashion & Apparel Foot Locker And Nike Partner For A Community-Focused, Tech-Forward NYC Store

The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Children Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Merchandising & Curation The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Retail Shoppable NYC Pop-Up Immerses Fans In The Set Of 'Friends'

Already sold out, the immersive experience includes photo-op set recreations, down to the details of Monica's turkey and Phoebe's guitar

Shopper Marketing & Promotion Bud Light And Post Malone Join Forces For Two-Day NYC Pop-Up

Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself

Delivery & Logistics How This Online Marketplace Treats Streetwear Like The Stock Market

PSFK sits down with StockX's CEO to discuss the site's unique approach to sneaker culture and its foray into brick-and-mortar