newspaper

Brand Activation & Immersion Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Packaging & Product Engagement Columbia Journalism Review Debuts 'Fake News' Stand To Encourage Critical Media Consumption

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Interview Interview: Media And Retail Combine For A New Consumer Experience

New Stand founder Andrew Deitchman discusses a retail experience that blends digital media with product discovery, loyalty benefits and the convenience of an old-school newsstand

Advertising Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map

Advertising Snapchat Invites College Newspaper To Make Campus Stories

The picture-sharing social app brings in student-run college newspapers to add content to the campus story

Entertainment Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Cafe & Restaurant How The Closing Of Local Papers Is Leading To 'News Deserts'

The Village Voice’s decision to end print publication is just the latest in an epidemic of free alternative newspaper closures in the U.S.

Retail News Stories Printed On Bottles Of Water

Targeted at Millennials, this water bottle serves as a quick download on news stories

Advertising Reporters' Cameras Replaced With A Motorola Phone

For three months, photojournalists at a Sao Paulo newspaper tried out a new gadget

Innovation Tech And The City: Three Reasons We Love New York This Week

Including the Northside innovation festival and a series of guerrilla subway ads

Entertainment Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

We interviewed Pop-Up Magazine's co-founder Chas Edwards on what's in store at this year's ephemeral live magazine show

Design Empty Newspapers Challenge A World Overflowing With Information

Sideline Collective has started a project that embraces silence

Interview The Key To Great Entertainment Is Knowing Your Customer Inside-Out

Brian Dell, Creative Director at Quartz, discusses how the key to great entertainment today is to understand your audiences through and through so you know how to create phenomenal experiences for them