This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
Ron Faris is the General Manager of Nike’s NYC Digital Studio and SNKRS app. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited.Now he heads up Nike’s first digital product, design and tech studio in downtown NYC that creates experiences for Nike’s passionate Sneakerhead community. Until recently, the hunt for exclusive kicks was often hijacked by scammers who would use bots to crawl webpages or pay other people to wait in line. To combat this, Ron’s team developed the Nike SNKRS app complete with a SNKRS Cam that prompts users to find images or photos in the wild, and then utilizes augmented reality to unlock a purchasing window.
SHOP (now EVERY*) creator John Wantz says that cryptocurrency and tokens will level the retail playing field for brands and their customers
Creative technologist Zach Lieberman shares how he's created a school to work with students to build interactive pedagogical tools.