nike

Brand Activation & Immersion How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Fashion & Apparel Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Fitness & Sport Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Merchandising & Curation Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Food & Beverage Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Retail Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Loyalty & Membership How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Shopper Education & Assistance Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Home Macy's Store Shoppers Can Experience Retail's Largest VR Installation

The big-box retailer is partnering with Marxent VR tech company to enable the biggest in-store retail implementation of virtual reality yet, letting furniture shoppers test out wares in a virtual world of their creation

Store Experience & Design How Nike's New York Flagship Sets A New Standard For Tech-Enabled Store Experiences

PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Shopper Marketing & Promotions Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker