nike

Brand Activation & Immersion StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

Cafe & Restaurant A Decade Of Change: Seven Shifts That Will Continue To Impact The 2020s

Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.

Children PSFK Retail Conference Preview: Nike Adventure Club's GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail

Beauty Why The Next Decade Has The Potential To Be The Most Inclusive Yet

After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all

Fashion & Apparel Nike and U.K. retailer 'Size ?' partner on personalized store experience powered by HERO

Sportswear brand Nike partnered with UK retailer size? to enable size? store associates to connect with online customers using the Hero platform in order to provide real-time assistance and advice on Nike products. Shoppers on the size? website can click an icon on any Nike product page to be connected to an in-store associate, enabling them to message and livestream in order to provide additional product information, stock availability, sizing guidance and styling advice. Shoppers can also book an in-store appointment for further assistance. Nike has trained over 50 associates at size? across 14 locations in the UK and France.

Fitness & Sport Nike X Foot Locker shoppers can use Nike app to unlock personalized in-store experiences

Sportswear brand Nike has partnered with footwear retailer Foot Locker to integrate the NikePlus app into Foot Locker’s in-store experience at the retailer’s digitally focused ‘Power Store’ location in New York City. Foot Locker shoppers can use the NikePlus app to reserve Nike products to try on in store, checkout in store, and access exclusive deals and contests. Although Nike has made its app an integral feature of its own stores, the partnership with Foot Locker is the first time the brand has made the app experience available to another retailer.

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Delivery & Logistics Nike Adventure Club subscription footwear service delivers kids' shoes to home on a rolling basis

Shoewear brand Nike has created a subscription service for children’s shoes, making it easy for parents to get new shoes as their children grow out of them. Members pay a flat monthly fee and can choose to receive new shoes on a monthly, bimonthly or quarterly basis, with the option to skip months or swap sneakers if they don’t fit or if their child doesn’t like them. The online site makes it easy for kids to select the style of shoe they want, from performance shoes for sporting activities to casual lifestyle styles for everyday wear. In order to make the unboxing experience more fun, Nike customizes each box with the child’s name and includes stickers and booklets with ideas for outdoor activities.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Merchandising & Curation Purchasing data from local shoppers dictate merchandise sold in Nike Live concept stores

In its Nike Live concept stores, the products from sportswear retailer Nike are stocked based on the shopping preferences of local users. Using data collected from its NikePlus app, each store’s merchandising mix is dictated by items local consumers are buying. Every two weeks, the store adds new inventory based on the local market, much faster than the brand’s usual turnaround of 30-45 days. Shoppers will also be able to leverage the data to help inform their choices, browsing on in-store screens to see the most popular shoes in a given category for consumers who live near the store. The first Nike Live store, Nike By Melrose, opened in Los Angeles in 2018, followed by stores in Shanghai, New York, Tokyo and a second LA location in 2019.

Entertainment Nike SNKRS X NBA 2K20's app inspires consumers to play for limited-edition kicks

Sportswear brand Nike's exclusive sneakers app SNKRS and game NBA 2K20 teamed up to release Gamer Exclusive, a line of ten limited-edition sneakers that can only be unlocked through playing NBA 2K20's new MyPLAYER Nation mode. The mode, co-created by two parties, allows players to select their favorite team and play with other fans throughout the 2019-20 NBA season, where the game mirrors the real NBA schedule. To purchase the sneakers, players must link their NBA 2K20 account with their Nike SNKRS mobile app, which allows them to earn the opportunity to buy the sneakers upon reaching specified milestones. Instead of releasing the entire line, Nike is releasing each style of sneakers one by one throughout the season, reinventing the product "drop" model and incentivizing customers to stay tuned. 

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Grocery, Convenience & Supermarket PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Case Study Nike And Volkswagen Partner To Create A Shoe Store On Wheels

In a custom Volkswagen van, Nike is hitting the road to celebrate its past as Blue Ribbon Sports, offering exclusive kicks in three cities