Brand Activation & Immersion Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Fashion & Apparel Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Fitness & Sport Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Merchandising & Curation Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Retail Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Delivery & Logistics How Nike Is Innovating Across The CX Experience

As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more

Packaging & Product Engagement Nike's Flagship Phygital Store Offers Shoppers Data-Driven, App-Integrated, Customizable Experience

Nike's House of Innovation 000 flagship in New York City takes its digitally-connected Melrose, CA location to the next level, offering visitors a Sneaker Bar, a Speed Shop stocked according to local likes, scannable mannequins, Nike App integration and more

Loyalty & Membership Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands

PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

Shopper Education & Assistance How Brands Like Nike Are Implementing Responsive Operations With Data-Led Initiatives

Retailers and brands are driving sales by marshaling advanced digital technologies and proprietary data to design products and store experiences tailored to fit specific locations and customer lifestyles

Store Experience & Design Nike's First 'House Of Innovation' Offers Shoppers State-Of-The-Art Experience

Inspired by the fluidity of sport, Nike's Shanghai location is part of its plan for the future of retail, using transformative displays and interactive journeys to make art installations, personalization touchpoints and more part of the in-store experience

Fashion & Apparel Nike Caters To Female Consumers With Women-First Sneaker Shop

Under the direction of the founder of Colette, the athletic brand is striving to expand its presence in the women's sneaker realm, by catering to the performance and aesthetic tastes of female consumers

Health Runners Could Experience Nike Sneakers In An AR Game

The AR brand activation allowed participants to test out Nike's React running shoes on a custom-built treadmill and produce a real-time avatar of their moves

Shopper Marketing & Promotions Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Merchandising & Curation Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said