nike fuelband

Advertising Real-World Rewards For Better Fitness [Future Of Health]

Financial, social and emotional perks are motivating people to make better health choices.

Innovation A Golden Touch Turns Nike’s FuelBand Into Jewelry [Pics]

The sports brand came out with a gold-plated edition that merges fitness and style.

Design PSFK's Top Five Stories Of The Week

Facebook flavored ice cream and an Instagram hotel. We review the best in design, culture, art, fashion.

Technology Nike Remaps The London Tube Based On FuelBand Points

The sportswear giant finds yet another way to push fitness levels.

Advertising Sophie Maxwell: Why People Are Looking For Brands That Will Help Them Thrive

We are looking to optimize our bodies - and for a new generation of high performance business behavior to help us to do so.

Luxury Macala Wright: Why Brands Are Making The Case For APIs

In 2013, the fastest growing technological trend, alongside crowdsourcing and 3D printing, is using the DIY ethos to design better products and services.

Technology Nike Helps People Share Photos Of Their Workout

FuelBand users can now take snaps while they're on their run in the park and share them with friends on Facebook.

Gaming & Play PSFK Picks: Top Five Health Innovations Of The Week

Gamers help neuroscientists map the brain and a vibrating shoe guides the blind: the most innovative stories from the world of wellness.

Advertising Touchscreen T-Shirts Only A Few Years Away

Under Armour is transitioning towards performance tracking, with their sights set on fabrics that display stats themselves.

Gaming & Play Device Sets Fitness Goals For Kids To Earn TV Time

The ibitz fitness tracker logs kid’s physical activity, allowing them to gain access to media time by being more active.

Luxury 10 Most Innovative Viral Video Ads Of 2012

Check out some of the best and most compelling advertisements this year.

Design NY Times: Nike Fuelband Doesn't Work Very Well [Headlines]

The digital exercise monitor gets a less than perfect score with the New York Times.

Advertising The 14 Campaigns That Won Big At 2012 Cannes Lions Grand Prix

The best campaigns – from kissing politicians, to a radio show that repels mosquitoes -- a round-up of this year's top campaigns.