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Brand Activation & Immersion How Nike's New York Flagship Sets A New Standard For Tech-Enabled Store Experiences

PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Advertising Nike+ Smart Sneakers Help Basketball Players And Athletes Train Better

Nike+ launches two new shoes specifically tailored for niche athletics that track performance and stats and allow users to share their stats on their networks.

Design App Turns Any Outdoor Activity Into A Competitive Race [Gaming For Good]

PSFK discussed the Future of Gaming with the founder of Explorence, a start-up that develops mobile games which turn outdoor recreational activities into real life video games.

Gaming & Play PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we've learned about this past week.

Home Future of Health: Gaming For Health

In an effort to motivate individuals to make smarter decisions about their health, services are being developed that provide incentives alongside activities such as fitness, diet and disease management, providing positive feedback for healthy behaviors.

Technology (Agency News) CP+B's Winston Binch On "Productizing" Marketing

Winston Binch, head of interactive production, strategy and business development at Crispin Porter + Bogusky talks about creating useful marketing products.