Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.
Nikon’s new ‘I AM Generation Image‘ integrated campaign, created by McCann NY, celebrates a world that communicates visually. It aims to reinforce confidence in entry-level and enthusiast DSLR markets and inspire people to create images that show off their passions. The concept was born from a desire to understand people’s relationships with their images. An […]
Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless