Nintendo

Entertainment Retro Handheld Gaming Console Delivers Exclusive Weekly Content

Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Children Nintendo's New Coding Interface Enables Future Programmers

Nintendo Labo's Toy-Con Garage makes programming simple and fun for kids (and kids at heart)

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Automotive Take A Ride With Mario On Your Next Google Maps Trip

Google Maps' latest update lets the gaming mascot accompany you on your trip

Fashion & Apparel Bloomingdale's Highlights Retro Nintendo Collection With An In-Store Gaming Exhibition

A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events

Children Sony's 300+ Piece Robot Kit Helps Kids Learn How To Code

KOOV, the first U.S. launch for Sony's Global Education Division, teaches kids to code with an educational play set

Gaming & Play How Participatory Marketing Is Building Buzz For Gaming

A PSFK research paper explores the use of interactive platforms for promoting new releases in gaming

Design Nintendo's Latest Gaming Set Is Made From Cardboard

Nintendo Labo enables kids to make interactive DIY creations with cardboard parts

Advertising Sega Transformed A Parkour Gym Into A Real-Life Video Game Level

Sega created a parkour course based on a level from its Sonic the Hedgehog games

Retail Retro Pocket Console Recreates The Feel Of A Classic Game Boy

BittBoy is a pocket-sized retro gaming console that takes after the original Game Boy, with over 300 games in its library

Beauty Shu Uemura And Nintendo Collaborate On Super Mario Makeup

The iconic Japanese brands have partnered to release a new collection of makeup with graphics inspired from the NES game

Design Super Mario Bros Recreated As A Life-Sized AR Game

Abhishek Singh recreated the first level of Super Mario Bros as an augmented reality game where you play as Mario

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