Non-alcoholic drinks

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Advertising Dunkin' Donuts Pranks Coffee Fans With Espresso Activation

The coffee franchise tested out a pop-up that disguised its new espresso drink as a higher-end product in order to fool foodies, boosting local sales by 60%

Food & Beverage Healthy Convenience Concept Store Offers Outpost To New York Shoppers

The Goods Mart combines the efficiency of convenience stores with on-trend, healthy snacks and foods, and is bringing its latest shop to NYC

Delivery & Logistics Flavored Seltzer Subscription Service Ensures Customers Never Run Out

The U.K.'s Ugly Drinks is offering an alternative to sugary drinks and mineral water with its monthly home delivery, capitalizing on consumer demands for seltzer water and convenience

Brand Activation & Immersion Beverage Brand Offered Lemonade Drinkers Instagram-Worthy Pop-Up

Karvan Cévitam took the idea of the summer lemonade stands and amped it up in a brand activation and anniversary celebration featuring ball pits, bright colors and an assortment of mocktails

Packaging & Product Engagement Coca-Cola Creates Cans That Change Color According To Drinkers' Body Temperature

Coca-Cola Turkey released special cans that change color in response to the user's touch, functioning as an aesthetically-appealing product experience that aims to convince even the most health-conscious consumers to drink soda again

Design Tea Brand Customizes Packaging For Every Market And Occasion

"I wish you" teas come in packaging with personal messages, tailored for each international market, in a bid to become a go-to gift for customers around the world

Advertising Coke Shares With Stickers, Scan-Tech And Armchair Vending Machine

Campaign hopes to reinforce the intimacy and proximity of Coca-Cola, and the meaning behind every time a consumer shares the drink

Hotels, Hospitality & Travel Virgin Atlantic To Offer High Tea On Daytime Flights

The new menu will give passengers a slice of British culture while en route to their destination, in keeping with the airline's distinctive brand

Grocery, Convenience & Supermarket Britain's Sugar Tax On Soda Is Now In Effect

The new tax is one method of fighting rising rates of obesity

Wellness Non-Alcoholic Spirits Are Starting To Appear On The Bar Shelf

Seedlip, the world's first distilled non-alcoholic spirit, is appealing to health-conscious drinkers at renowned restaurants and bars

Cafe & Restaurant Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Food & Beverage Coca-Cola Will Soon Be Selling Alcoholic Soda In Japan

The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda

Grocery, Convenience & Supermarket Unilever's Tea Bags Now Use Biodegradable, Plant-Based Components

The brand replaces its previous plastic design with more environmentally-friendly materials.