Brand Activation & Immersion How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Hotels, Hospitality & Travel Digital Native Away Offers Nordstrom Shoppers Lifestyle Popup

The travel startup branches out from its one-product mainstay into a larger range of merchandise, teaming up with the department store in order to reach more consumers as it expands from its digital-only origins

Fashion & Apparel Nordstrom Trunk Club Helps Advise Customers On Proper Garment Care

Trunk Club is increasing the value of its service by adding consumer education on how to extend the lifetime of garments with its Caring for Clothing, part of Nordstrom's greater effort to reflect consumer interest in sustainability and quality over quantity

Fitness & Sport Nordstrom Stores Offer Men's Curation Of Outdoor Apparel Brands

The department store's New Concepts, a menswear discovery platform that features physical and digital popup shops with partnering brands, is making its debut with a selection of outdoor apparel retailers to reach more male consumers

Merchandising & Curation NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Beauty How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Delivery & Logistics Nordstrom Implements Cloud-Based Platform To Optimize Its Inventory

The department store is marshaling technology from NuOrder that provides deeper views into current and potential inventory, as well as a collaborative platform that lets the retailer more closely work with the brands supplying its merchandise

Loyalty & Membership Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands

PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

Luxury Nordstrom Campaign Offers Shoppers Exclusive And Personalized Gifting Services

The retailer's 'Let's Go Gifting' campaign highlights its gift-finding services, including exclusive daily product releases, a gift hub and personal "gift scout" assistance, available in-store and online

Post Purchase Service & Support Nordstrom Local Stores Offer Customers Curbside Pickup, Dry Cleaning And Barber Service

As part of the retailer's omnichannel strategy, the local spaces will act as convenient drop-in hubs for services and styling, offering shoppers online order pickup, onsite alterations, fast returns, free personal stylists and more

Advertising How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Retail How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male Consumers

As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

Shopper Marketing & Promotions Nordstrom's Loyalty Program Rewards Customers Without Store Cards

The department store chain is introducing a new tiered program that makes benefits accessible to all its shoppers, hoping to encourage customer loyalty across the board

Home Digitally-Native Interior Design Firm Opens Shop In Nordstrom

Havenly is creating its own interior design space inside Nordstrom stores across the country, complementing its online business as well as giving it a competitive edge