nordstrom

Fashion & Apparel New York Shoppers Can Meet With Stylists At Nordstrom 'Local' Stores

Nordstrom's mini stores dedicated to personalized services are making a New York debut to complement its largest online market

Beauty Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Brand Activation & Immersion Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Fitness & Sport Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Interview Shirting Brand Grayson Is Pioneering A Women-First, DTC-Wholesale Hybrid Retail Strategy

The accessible women's shirting brand is launching direct-to-consumer and through carefully chosen retailers from the get-go in order to maintain brand value while engendering successful business

Analysis How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Health SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Features Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail

Dirk van Ginkel, creative director of Jam3 design and experience agency, explains why the time is now for retailers to learn from the pros at Sephora and Nordstrom to reimagine their in-store cx using AI

Merchandising & Curation New York Shoppers Can Visit Modcloth's First IRL Store

The digital-native apparel retailer is rolling out the first of its brick-and-mortar FitShops in New York City, featuring merchandise samples and ship-to-home delivery

Hotels, Hospitality & Travel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Retail Digital Native Away Offers Nordstrom Shoppers Lifestyle Popup

The travel startup branches out from its one-product mainstay into a larger range of merchandise, teaming up with the department store in order to reach more consumers as it expands from its digital-only origins

Luxury Nordstrom Trunk Club Helps Advise Customers On Proper Garment Care

Trunk Club is increasing the value of its service by adding consumer education on how to extend the lifetime of garments with its Caring for Clothing, part of Nordstrom's greater effort to reflect consumer interest in sustainability and quality over quantity

Store Experience & Design Nordstrom Stores Offer Men's Curation Of Outdoor Apparel Brands

The department store's New Concepts, a menswear discovery platform that features physical and digital popup shops with partnering brands, is making its debut with a selection of outdoor apparel retailers to reach more male consumers

Shopper Education & Assistance NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service