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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Bobby Jones is the Chief Marketing and Communications Officer of Peace First,  a national nonprofit organization that exists to create the next generation of peacemakers by preparing young people to solve problems courageously, compassionately, and collaboratively. He is also a co-author of Good is the New Cool: Market Like You Give A Damn, a book that proposes a revolutionary new model where 'great marketing optimizes life.'


Rachel Katz is an MBA Graduate of Boston College with a concentration in Public Nonprofit Management. She currently works as the Director of Strategy and Business Development at PresenTense, where she leads strategies for growth, partnerships, and fundraising for community based entrepreneurship accelerators. Prior to that role, Rachel used to be the Director of Corporate Philanthropy at AIG.

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