Fashion & Apparel How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Brand Activation & Immersion H&M Brand Partners With Influencers To Let Followers Design Its Clothing

Apparel retailer Nyden will be partnering with popular Instagram influencers to crowdsource inspiration, driving brand engagement and expanding its reach