oakley

Fitness & Sport Oakley And Intel's Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Design The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Fashion & Apparel Oakley's Olympic Shades Help Athletes Perform

A new set of specially-tinted shades are designed to filter light and create an artificial color spectrum optimized for sport

Gaming & Play Air Sports Step Forward with Oakley Future Sport Project

Wearable Experiments teams up with outdoor wear brand to rethink extreme sports

Innovation Hovercraft Golf Cart Carries Players Across Any Terrain [Video]

The BW1 can glide over any surface including sand, grass and water.

Design The Macallan & Oakley Create An Unbreakable Flask

‘The Flask’, which is made of steel, carbon fiber and aerospace-grade aluminum, is designed to preserve its contents no matter the situation.

Technology Digital 'Second Screen' Ski Goggles

The Oakley Airwave snow goggles features a heads-up display for info like your location, speed, incoming calls and more.

Advertising PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we’ve learned about this past week.

Retail Brands Ask Consumers To Rate And Influence Upcoming Product Lines [Future Of Retail]

Krush is an online platform that lets companies like Nike and Oakley get feedback about potential new designs.

Retail Oakley Lets Customers Virtually Test Out Sunglasses In Various Conditions [Future Of Retail]

The OakleyView app helps answer the question, from skiing to skydiving, which of the brand's 18 different lens tints are best for the activity?

Advertising Trend: Fit With A Click [Future Of Retail]

PSFK’s latest Future Of Retail report helps answer how retailers can meet shopper’s demands of “Help Me Choose The Perfect Fit”.

Innovation Oakley Plans To Launch Its Own Brand Of AR Glasses

Eyewear manufacturer has innovative technology to rival Google's 'Project Glass.'

Luxury 2009 NYC Holiday Window Survey

PSFK hit the snowy streets of NYC recently to check out all the holiday store windows for 2009. We've collected photos of our favorite artistic, creative, cool, and eye-catching examples for another annual gallery.