Analysis How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Brand Activation & Immersion Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Health PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Features PSFK Retail Conference Preview: Ro's CEO On Democratizing Healthcare Through Telemedicine

Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable, personalized treatment all on its telemedicine platform

Food & Beverage Meal-Planning Service Tailors Recipes For Pre-Diabetic Customers

PlateJoy brands itself as a healthcare company rather than a strictly culinary one, aiming to promote health and wellness through diet and nutrition targeted at preventing diabetes

Grocery, Convenience & Supermarket Britain's Sugar Tax On Soda Is Now In Effect

The new tax is one method of fighting rising rates of obesity

Design Bose Sleepbuds Headphones Are Designed To Help You Sleep Better

Barking dogs, loud traffic and snoring sleep partners are no match for these noise-canceling earbuds

Cafe & Restaurant Restaurant Provides Meals Geared Toward Specific Genetic Needs

Vita Mojo has teamed up with DNAFit to help customers give their bodies exactly what they need

Technology This Pillow Says It Can Stop Snoring, Track Sleep And Improve Sleep Quality

ZEEQ is a connected pillow that is designed to help people feel more rested every night

Retail How To Find Your True (Genetically-Mapped) Self In A Selfie Obsessed World

We sat down with Mapmygenome Founder & CEO Anu Acharya to discuss how genetic mapping is changing the healthcare industry, one selfie at a time

Fitness & Sport Hilton Brings The Gym Into The Hotel Room

Five Feet to Fitness makes it easier for guests to maintain their routines during their stay

Food & Beverage Introducing The Next Frontier In The Food Revolution

Shawn Parr, CEO of Bulldog Drummond, discusses new nutrition intelligence engine Habit that begins with the science of you

Advertising Restaurant Tests Variable Pricing Based On The Local Neighborhood

The price of a meal at Everytable changes based on the average spending power of the community it finds itself in

Advertising How Social Sharing Can Make Eating Healthier Easier

KaleKam lets people take a photo, share, earn health points and challenge friends in a mobile game that promotes healthy eating