occasion-based marketing

Analysis Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Automotive Land Rover's Chief Design Officer On Creating A Desirability Connection With Customers

Gerry McGovern discusses the three necessary factors for establishing consumers' emotional connectivity to a vehicle, key to the success in the luxury automotive space

Banks, Insurance & Financial Services Interview: How Raise Mobile Payments Builds On Existing Infrastructure For Seamless Transactions

Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Grocery, Convenience & Supermarket How Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer Relationships

Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can maintain its foothold in the supermarket space by curating their store in line with consumers' most shopped-for occasions

Brand Activation & Immersion Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Consumer Goods PSFK Launches The Occasion-Based Marketing Debrief

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Loyalty & Membership How Luxury Brands Are Adding Wellness To Their Offerings

From personal and business guidance to health-promoting vacation options, luxury brands are updating their services and products to reflect growing consumer interest in health and wellness

Hotels, Hospitality & Travel Virgin Holidays Entices Travelers With New Experiential Store

Virgin Holidays opened the ultimate consumer-focused travel store, complete with VR experiences and refreshments

Advertising Facebook Wants Travelers To Plan Trips From The Comfort Of Their Social Feed

A new tool Trip Consideration helps advertisers target Facebook users who want to travel before they have even settled on a destination

Delivery & Logistics How Retailers Guided Customers To Purchase Last Holiday Season

Influencer-driven gift guides and AI-powered chatbots were crucial in driving purchases

Retail How Retailers Used Fun And Games For Unique Holiday Engagements

The 2017 holiday season saw retailers using gamified engagements and experiential purchase paths to draw customers into stores