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occasion-based marketing debrief

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Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.

January 16, 2019 | New York City
Features
Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers
October 11, 2018

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PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018
Video

Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless

September 26, 2018
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