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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Get your beach bod ready because Adidas’ new swimwear collection isn’t just sexy, it’s environmentally friendly too. That’s right, the Parley Swimwear Collection is actually made from recycled ocean plastics. This new product from Adidas is certainly turning heads. Using fish creams, plastic wastes, plastic debris, and used fishing nets, Adidas was able to process […]

March 30, 2014
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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
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