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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Get your beach bod ready because Adidas’ new swimwear collection isn’t just sexy, it’s environmentally friendly too. That’s right, the Parley Swimwear Collection is actually made from recycled ocean plastics. This new product from Adidas is certainly turning heads. Using fish creams, plastic wastes, plastic debris, and used fishing nets, Adidas was able to process […]

March 30, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

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