office supplies

Case Study Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Brand Activation & Immersion PSFK Visits Time Out Magazine's New York Market For Curated Food, Drinks And Views

The publication's brand-new food hall features 21 of the city's best restaurants and chefs, plus a panoramic view of the Manhattan skyline

Analysis Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Beauty Wellness-Focused Beauty Store Merges Co-Working With Retail

Indie retailer Take Care is introducing co-working into its brick-and-mortar store, with a focus on wellness and work to differentiate itself in the 'retail-as-a-service' economy

Delivery & Logistics Office Depot & Alibaba Offer U.S. Business Owners Global Market Access

The office supply brand's platform on the etailer's site aims to leverage the former's capabilities and localized connections with the latter's global reach, helping SME's better tap China's ecommerce market

Food & Beverage How Brands Are Enabling Healthy Convenience To Meet Customer Demands

Providing everything from fresh-produce ordering on mobile apps to organic convenience stores, food retailers are responding to customer demands to fit healthy options into their everyday lives

Features How Brands Are Expanding Gift Registries To Enhance Customer Appeal

From charitable donations to unusual experiences, today's gift registries are expanding offerings to reflect consumer desires for gifting more than just physical goods, as well as their need for flexibility of choice

Fashion & Apparel Kroger Offers Shoppers In-House Clothing Brand To Differentiate And Enhance Its Grocery Aisles

The supermarket chain launched Dip, its own apparel collection that aims to take the guesswork out of dressing for consumers, upping Kroger's mix of exclusive merchandise in the highly competitive grocery sector

Cafe & Restaurant McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

Advertising Amazon Is Setting Up Pop-Up Stores In Select Whole Foods Locations

In an experiment to boost device sales this holiday season, Amazon is soft-launching a set of pop-up stores within a few Whole Foods locations

Design Refueled Fabrics Turn Pollution Into Eco-Friendly Apparel

PSFK's Fashion Debrief spotlights brands teaming up with environmental groups to incorporate renewed materials like algae and ocean plastic into products

Home A Group Of Students Are Exploring The Future Of Cubicle Living

Using office an office design staple from the 60s, students are exploring new ways to compartmentalize life

Work Nendo's New Stationary Set is Almost Too Beautiful to Use

Minimal paper goods give a sculptural twist to common office objects

Advertising Stackable Cork Office Collection Offers Everyday Productivity Solutions

Papere's Kinhas Stationery is a sustainably designed workspace organizer