Charlie Cole has run the gauntlet in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue and took an established fashion brand’s e-commerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something they had never done in 75 years of business. This leadership team ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Charlie also launched the retail concept store The Line in late 2013 in partnership with creative directors Vanessa Trania and Morgan Wendelborn. The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion and beauty space. Charlie is currently an Entrepreneur in Residence at Maveron LLC in Seattle.
As the founder of the iStrategy Labs, digital agency Peter develops solutions for clients’ problems that bring to life the online and offline world. iStrategy Labs work includes a retrofitted fridge at SXSW that required 10 people to check-in to the appliance before being able to get the beer inside. Peter is widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel, GEICO, American Eagle Outfitters, Pinkberry, Honest Tea, Coca-Cola, Crate & Barrel/CB2, Chase, Rosetta Stone, The US Army, Deloitte, McKinsey, Volkswagen, Audi, Ford, Hilton, Double Tree, Embassy Suites Hotels, Marriott, Sweetgreen and more.
Pablo Slough of Google explains why user experience, relevant ads, and insightful measurement can all improve a retailer's mobile presence
David Blumenfeld of Westfield Labs goes through the benefits of installing one-touch, interactive displays for a new kind of window shopping