Old Navy

Brand Activation & Immersion Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways

Automotive Old Navy Customers Receive Discounted Lyft Rides To Pick Up Their Online Orders

The activation promotes the use of Lyft's services while adding value for holiday customers of the apparel retailer by offering a $10 voucher to those who select in-store pickup this December

Fashion & Apparel Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Advertising 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season

Advertising Let Your Emojis Choose Your Next Vacation

Emoodji uncovers the secrets of your soul by analyzing your emoji use; Pharrell’s personality is the emoji equivalent of 'raising the roof'

Design Enter Old Navy's Giant Contraption That Turns Selfies into Balloon Art

The Old Navy #Selfiebration machine is a giant device that turns Twitter selfies into ephemeral, blown-out portraits

Retail Old Navy Creates A Scannable Coupon Out Of Humans

To celebrate reaching 5 million Facebook fans, the retailer has created a 30% off promotion for customers using real people.

Technology Old Navy's Mobile Ad Campaign Within Pandora Drives In-Store Traffic

The fashion retailer offers consumers deals through its expandable, full page and audio ads.

Retail Printed Guitar T-Shirts With Actual Playable Chords

Play music on your tee with these exclusive Old Navy and ThinkGeek t-shirts.

Technology Gap Now Accepts Google Wallet Payments In Select Stores

The fashion retailer now lets you pay for goods and redeem promotions using the smartphone app.

Advertising Old Navy Incentivizes In-Store Shopping With App Partnership

Shopkick is designed to attract more foot traffic to stores by offering consumers rewards points for their visits.

Gap Closing Fifth Of U.S. Stores, Expanding In China [Headlines]

The clothing retailer claims to have over expanded in the U.S. market, seeks riches elsewhere.

Design Quick Change Area Implemented On The Retail Floor

Old Navy's quick-change fitting rooms are located in the middle of the store so you don't have to make the trek to the back.

Work Camp + King's Work For Old Navy Pokes Fun At Fashion Ads [Video]

Two online spots from the new creative agency mock pretentious fashion commercials.