Olympic Games

Advertising Toyota Is Experimenting With Six-Second Ads For The Winter Olympics

Taking after social media formats, Toyota created a series of six-second ads to use as transition points during the Winter Olympics

Entertainment How Intel Harnessed 1,218 Drones For The Winter Olympics

The technology company set a record with its massive drone show for the Olympics opening ceremony

Fitness & Sport Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Fitness & Sport The New York Times Uses AR To Visualize Olympic Action

This new feature takes Olympics coverage to another level

Hotels, Hospitality & Travel United Airlines Launches Winter Olympics Campaign With Superheroes

The official Team USA airline launched a superhero-themed campaign, featuring both its employees and sponsored athletes

Design Nike Has Launched Its Sports Hijab For Muslim Female Athletes

The brand designed the product with input from professional athletes like U.S. Olympic fencer Ibtihaj Muhammad

Advertising Paris' 2024 Olympic Medals Are Designed To Be Shared

The concept from designer Philippe Starck includes a share-able medal for the city's bid to host the event

Syndicated What Does Olympic Success Mean For Female Journalists?

The Rio Olympics have seen sportswomen in the spotlight but female sports journalists still find it hard to break through

Gaming & Play An Up-Close Look at the Rio 2016 Olympic Torch Design

Created by Brazilian design firm Chelles & Hayashi, the torch expands heavenward once it receives the flame

Gaming & Play The London Olympics Were The Most Watched TV Event Ever [Headlines]

The Summer Games have set a new record in the States for the most watched program, with over 219.4 million viewers.

Luxury How Brands Could Have Approached Sponsoring The Olympics

PSFK chats with Kim Myhre, CEO of Project: WorldWide EMEA, for his take on how a business can still be relevant, and popular without being invasive.

Design Photographer Gives Lost Tourists Directions To Olympics Venues In Exchange For A Picture

The "You Are Here" project focuses its lens on London 2012 tourists, turning eyes away from the glamour of Olympians and onto the people who watch them.

Technology Cadbury Measures Olympic Stats In Chocolate Products

The"Choculator" creatively leverages the spirit of the Games to engage consumers to interact with the brand.

Advertising Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field

One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.