omnichannel

Analysis Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Fashion & Apparel Shopify's Brick-and-Mortar Hardware Helps Online Retailers Go Physical

As the brick-and-mortar store's importance rises again, Shopify is launching a hardware collection to assist digital natives in opening a physical outpost

Features From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Food & Beverage ShopRite Partners With Recipe Site To Let Customers Shop Curated Digital Lists

The American East Coast grocer is drawing from Chicory's massive recipe inventory to enable a shoppable recipe feature for its digital loyalty program

Beauty Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Automotive Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Loyalty & Membership Customer Service Platform Helps Businesses Offer Voice, Video And Chat Support

Glia aims to consolidate multimodal communication capabilities onto one platform, catering to today's agile consumers and helping retailers better meet their customer service needs

Advertising Macy's Multichannel Spring Campaign Offers Personal Shopping & Styling Services

The big-box retailer's 'Find More' campaign marshals online and in-store content, curation and personal shopping assistance in conjunction with an overall message about finding individuality through fashion

Brand Activation & Immersion Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Delivery & Logistics Rue21 Offers Shoppers Option To Buy Online, Pick Up In Store

Once a mall mainstay, the struggling retailer is building out its BOPIS capabilities to remain relevant in a climate of new consumer expectations for purchase and delivery

Design Nine Speakers Not To Miss At This Year's Shoptalk Conference

Ahead of Shoptalk 2019, where PSFK's Piers Fawkes will share insights on the value of physical retail in the digital age, PSFK showcases nine retail innovators not to be missed

Interview Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Retail Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Ahead of her appearance at this year's Shoptalk, Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Fitness & Sport Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future